REXULTI PTSD
CAMPAIGN LAUNCH: In 2024, I led the creative development for REXULTI’s expansion into a new indication for PTSD. The work focused on establishing a distinct look and feel that seamlessly lived within the existing REXULTI brand while introducing a fresh visual language to support this important milestone. I developed campaign imagery and print executions that balanced brand consistency with emotional relevance, helping to position the launch as both a natural evolution of the brand and a meaningful step forward in addressing unmet patient needs.
Produced by Area 23
Campaign Imagery
Print and Digital Pieces
