IKEA KÅMA SUTRA

DIGITAL: When IKEA tasked us to promote a ‘not-so-sexy’ list of bedroom layouts and furniture pieces from their new catalog, we decided to get playful and created The IKEA Kåma Sutra—an illustrated book to inspire you in the bedroom. But to make it truly original, we gave each product benefit a suggestive name.

Produced by Ogilvy NY

KÅma Sutra BOOK

Each illustration on the book nodded to an original Kama Sutra position while highlighting the product benefits for that collection.

Social MEdia

The art of loving your bedroom starts with IKEA KÅMA SUTRA - the ultimate guide to bedroom satisfaction. #IKEAKamaSutra

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Pinterest

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