BLENREP Patient Ambassador
DIGITAL: GSK launched a NEW first-in-class treatment for Relapsed or Refractory Multiple Myeloma in August 2020 that featured both documentary-style films, and fully animated illustration films. To support this launch, we created a branded patient ambassador program to support patients starting and continuing treatment on BLENREP. This program aimed to inform patients of the benefit/risk profile of BLENREP, instill confidence, and encourage discussion of BLENREP with the patient’s care team.
Produced by Area23
Meet Kathy!
Kathy Long form
Meet Cynthia!
